Enter ‘design-sprints’ of the Google kind.
A design-thinking project can take many months to deliver solutions.
But design-thinking has an Achilles heel it can be lengthy.
Sounds simple? The design-thinking revolution in innovation has many champions, including us. Based on the learning, you adapt or iterate solutions to make them better. Typically this involves fast-protoyping design solutions using empathy (experiencing what the user experiences) and testing these prototypes in order to learn. This learning is then used to kick off and guide the innovation process – often involving ideation workshops and concept development – culminating in a testing phase.ĭesign-thinking switches ‘learn and (then) test’ around you learn about a market by testing rapid prototypes first, not by focus groups and surveys. Traditionally, corporate innovation – which has a 90%+ failure rate – starts with the market research or insights department setting out to learn about a market and its opportunities. Sprint is a distillation of insights from 100+ design sprints run with Google Ventures – and the basic idea is design-thinking on speed.ĭesign thinking is the ‘test-and-learn’ approach to innovation based on the idea that innovation is the source insight, rather than insight as the source of innovation. We do them…Įverybody is doing ‘design sprints’ these days – the accelerated design-thinking approach to innovation and problem-solving.Īnd now Google has just revealed its blueprint for running design sprints in a much awaited new book penned by Jack Knapp and colleagues – ‘ Sprint: How to solve big problems and test new ideas in just five days‘. Author: Jack Knapp, John Zeratsky, and Braden Kowitz.Sprint: How to solve big problems and test new ideas in just five days.
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